Why Real Creators Are Changing the Way Brands Connect With Audiences and Build Loyalty

Starting a business while working a full-time job is challenging. Both your time and your resources are limited, which means you need to manage them properly in order to stay organized and productive. Over the past few years, artificial intelligence (AI) tools have emerged as powerful resources that can make this entrepreneurial balancing act more manageable, allowing side hustlers to manage their ventures efficiently alongside their day jobs. 

Automate repetitive tasks

Implementing AI tools can be particularly useful for repetitive tasks. Tools such as Zapier and IFTTT allow you to automate everything from social media posts to customer emails. Other AI-powered customer support platforms such as chatbot services can handle customer inquiries while you’re at your 9-5. This way, your customers receive consistent communications from your business, even if you’re not readily available.

Efficiently track tasks

AI-powered project management tools such as Trello, Notion, and Forecast have smart automation capabilities that can remind you of deadlines, suggest which tasks to prioritize, and automate project updates. This frees up your time to focus on what matters most in your side hustle, while minimizing task overload.

Create content for social media

If your side hustle depends on social media, creating engaging content on a regular basis can be challenging and time-consuming. AI tools like Canva can give you automated design suggestions to accompany your post captions, while tools like ChatGPT and Jasper AI can help generate post ideas, captions, and even longer content like blog posts. These tools can even help you to create ad copy that is tailored for your business and target audience.

You can leverage AI to help optimize your marketing strategies through advanced data analysis and predictive analytics. This means you’ll end up reaching the right audience without a lot of guesswork. Platforms like Google Analytics and Meta Ads use AI to analyze customer behavior, preferences, and trends, giving entrepreneurs insights that would otherwise take hours to sort through the old fashioned way.